The World's Most Dangerous Record Label Gets its First Sneaker
Ewing Athletics has partnered with Death Row Records, the world’s most dangerous record label, to create the label’s first official sneaker collaboration. Founded in 1991, producer Suge Knight brought some of the rap game’s best artists under one roof to personify the danger and allure of ‘90s west coast street culture through music. Instrumental in reshaping American youth culture and popularizing gangsta rap, Death Row Records stunned fans with 11 platinum albums and over 50 million albums sold worldwide.
Now, Death Row Records has been immortalized on one of the most iconic sneakers of the ‘90s: Patrick Ewing’s 33 HI. Constructed with premium suedes, the historic Death Row Records logo hits the cushioned and reflective tongue of this 33 HI. Bold Death Row embroidery hits the heels while the midsole flaunts a speckled black-to-red transition that honors the timeless label hip-hop heads know and love.
Pricing: The Death Row Records x Ewing 33 HI retails for $140. It will be available exclusively at EwingAthletics.com in sizes 5-16 on April 10.
Photography by Noah Goldowitz