North Jersey Comes Together for a Waterproof Silhouette That Can Take on Anything
Ewing Athletics has partnered with legendary hip-hop group Naughty By Nature to celebrate 30 years of the classic 1991 self-titled platinum album Naughty By Nature. It was that year that Naughty By Nature and a then-upstart footwear company burst onto the scene to shake up music, basketball, and sneakers in the tri-state area.
Linking two iconic forces from 1991 – both based in North Jersey – was key for this latest 33 Hi Winter. In order to build a shoe that could handle anything, Ewing Athletics has outfitted this model with classic boot elements like a waterproof upper and metal D-ring eyelets. The reflective toe vamp, metal 33 heel buckle, and gum outsoles come together to create a functional and timeless sneaker. This sneaker will launch alongside a co-branded Ewing x Naughty By Nature t-shirt.
“We're proud to announce our collaboration with Ewing Athletics,” says Vinnie. “Our Naughty sneakers are instant collector's items – we suggest you grab two pairs because they will sell out immediately! Thanks for the love and continued support.”
The Naughty By Nature x Ewing 33 Hi Winter drops February 26 for $150 at EwingAthletics.com.
Photography by Marcus Stevens