The World’s Most Dangerous Record Label Is Back With Suede For Everyone
Ewing Athletics has once again partnered with Death Row Records, the world’s most dangerous record label, to create a new two-part sneaker collaboration. Founded in 1991, producer Suge Knight brought some of the rap game’s best artists under one label to personify the danger and allure of 90’s west coast street culture through music. Instrumental in reshaping American youth culture and popularizing gangsta rap, Death Row Records stunned fans with 11 platinum albums and over 50 million albums sold worldwide.
After two incredibly successful sneaker launches, Death Row Records has again tapped Ewing Athletics for premium takes on perhaps the most iconic sneaker of the ‘90s: Patrick Ewing’s 33 HI. Both shoes have been fully constructed with premium suedes, one blue the other red, while the historic Death Row Records logo graces the reflective and cushioned tongues. Bold Death Row embroidery hits the heels while each midsole flaunts a speckled transition that honors the timeless label hip-hop heads know and love.
The Death Row Records x Ewing 33 HI Red/Black and Blue/Black retail for $150 each. Both pairs are available now for pre-order exclusively at EwingAthletics.com in sizes 5-16.
Photography by Marcus Stevens / Words by Noah Goldowitz