EWING ATHLETICS AND DEATH ROW RECORDS ANNOUNCE NEW SNEAKER INSPIRED BY THA DOGG POUND'S DOUBLE PLATINUM ALBUM "DOGG FOOD"
Ewing Athletics has once again partnered with Death Row Records to create a sneaker that is inspired by the world’s most dangerous record label and one of its greatest albums, Dogg Food.
Tha Dogg Pound’s debut album was a hard-hitting mix of G-funk and gangsta rap that was integral to the success of Death Row Records; it went double Platinum and its controversial single “New York, New York,” which featured Snoop Dogg, hit #1 on the Billboard 200 chart shortly after it released. West Coast rappers Kurupt and Daz Dillinger – no strangers to controversy – cemented their place among rap’s greats with Dogg Food. The album celebrates its 25th anniversary this Halloween and Death Row Records will honor its 30th in 2021.
After millions of copies sold and millions of fans the world over, Kurupt and Daz were finally presented with their double Platinum framed discs at ComplexCon 2019 in Long Beach (the group’s hometown). Those in attendance got a sneak preview at the second Death Row x Ewing Athletics collaboration. This edition of Patrick Ewing’s signature 33 Hi, one of the most iconic sneakers of the ‘90s, features a premium tumbled leather build, perforated vamp, and unique Death Row branding in royal at the tongue, heel, and strap. The shoe flaunts a splattered midsole and rides atop an icy blue outsole.
The Death Row Records x Ewing 33 HI ‘White / Royal’ drops May 29 for $140 exclusively at EwingAthletics.com in sizes 5-16.
Photography by Noah Goldowitz