The World’s Most Dangerous Record Label Celebrates it's 30th Anniversary
Ewing Athletics has once again partnered with Death Row Records, the world’s most dangerous record label, to create a special 30th Anniversary shoe.. Founded in 1991, producer Suge Knight brought some of the rap game’s best artists under one label to personify the danger and allure of 90’s west coast street culture through music. Instrumental in reshaping American youth culture and popularizing gangsta rap, Death Row Records stunned fans with 11 platinum albums and over 50 million albums sold worldwide.
After multiple incredibly successful sneaker launches, Death Row Records has again tapped Ewing Athletics for premium takes on perhaps the most iconic sneaker of the ‘90s: Patrick Ewing’s 33 HI. This new colorway features a Black Gold colorway with Gold Paisley print adorned all over the upper. Featuring a new colorblocking pattern as well, this shoe has a different look than past 33 HIs. Bold Death Row embroidery hits the heels and the pair comes in a specially branded Ewing x Death Row box that honors the timeless label hip-hop heads know and love.
The Death Row Records x Ewing 33 HI Black/Gold 30th Anniversary is available now for pre-order exclusively at EwingAthletics.com in sizes 5-16.